Florida Teen Safe Driving Coalition Launches Statewide “Battle of the Belts” Kit to Increase Teen Safety Belt Adoption

Kit will empower youth and provide statewide education

In a joint effort to promote teen safety on the road, the Florida Department of Transportation, Target Zero, State Farm, and the Florida Teen Safe Driving Coalition are excited to announce the development and free offering of a new “Battle of the Belts” kit. This statewide initiative is designed to engage teens in promoting the importance of wearing safety belts through fun, interactive activities within their schools.

The “Battle of the Belts” kit is a comprehensive resource packed with tools that Florida high schools can utilize to raise awareness and encourage safety belt use among students. This initiative aligns with the Coalition’s mission to reduce teen-related traffic crashes and fatalities by empowering young people to take an active role in their own safety. According to the National Highway Traffic Safety Administration (NHTSA), teens have the lowest rate of safety belt use compared to other age groups, with nearly 60% of teens involved in fatal crashes being unbuckled at the time of the crash.

Included in the free Battle of the Belts Kit are:

• 2 Fence Banners – Eye-catching banners to display around school campuses.
• Student Pledge Banner – A banner where students can pledge to always wear their safety belt.
• Educational Posters – Informative posters that highlight the life-saving importance of safety belts.
• Educational Rack Cards – Handy cards with quick facts and safety tips to distribute to students.
• Blank Posters for Student Artwork/Messaging – Blank canvases for students to create their own safety messages.
• Morning Announcements Ideas – Ready-to-use scripts to remind students daily about the importance of buckling up.
• Chalk/Messaging Ideas – Creative ideas for spreading the safety message on the school campus though the use of sidewalk chalk.
• Marquee Messaging Ideas – Suggestions for incorporating seat belt safety messages into school marquee displays.

“We are thrilled to provide this free kit to schools across Florida,” said Melissa Hamrick, Director of the Florida Teen Safe Driving Coalition, “Our goal is to create a culture of safety among teens by educating on the importance of buckling up in a vehicle as part of their daily habit. This kit not only provides the tools for education but also empowers students to take ownership of the message and spread it among their peers.

In addition to the newly created Battle of the Belts Kit, State Farm has provided funding to support the creation of the Ground Your Parents Safe Driving Campaign since 2020, an effort to raise awareness among parents of the important duty they have to model safe driving behavior for their teens. According to NHTSA, parents are the number one role-model and influencer when it comes to teen safe driving habits. The goal of the Ground Your Parents campaign is to get teens talking to their parents about “practicing what they preach” when it comes to driving safe.

“At State Farm, we believe that collaboration and education are key to creating safer communities,” said Jose Soto, Corporate Responsibility Analyst at State Farm. “Our partnership with the Florida Teen Safe Driving Coalition reflects our commitment to empowering young drivers with the knowledge and tools they need to make responsible choices on the road.”

Schools interested in receiving the “Battle of the Belts” kit can visit www.BattleOfTheBelts.org for additional tools, ideas, and campaign support. Together, we can make a difference in reducing the number of injuries and fatalities on our roads.

About the Florida Teen Safe Driving Coalition:

The Florida Teen Safe Driving Coalition (FTSDC) supports the engagement, education, and mobilization of members in the community to work collectively on developing and improving teen safe driving programs, practices, and activities and thereby save lives in Florida. The FTSDC pursues the recommendations of assessments done by the National Highway Traffic Safety Administration, as well as the objectives established by the Florida Strategic Highway Safety Plan. The office is funded through a grant by the Florida Department of Transportation and generous partners, such as State Farm. For more information on the Florida Teen Safe Driving Coalition, visit their website at www.flteensafedriver.org

About State Farm®:

For over 100 years, the mission of State Farm has been to help people manage the risks of everyday life, recover from the unexpected and realize their dreams. State Farm and its affiliates are the largest providers of auto and home insurance in the United States. Its more than 19,400 agents and 67,000 employees serve over 91 million policies and accounts – including auto, fire, life, health, commercial policies and financial services accounts. Commercial auto insurance, along with coverage for renters, business owners, boats and motorcycles, is also available. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 39 on the 2024 Fortune 500 list of largest companies. For more information, please visit http://www.statefarm.com.